This stunning stretch of sand in Gower has been named the best beach in the UK, the third best in Europe – and the ninth best in the world.
Rhossili Bay has beaten off competition from Dorset, Cornwall and Scotland to secure the top spot in the UK, and Spain, Greece, Italy and Turkey to keep its third-place ranking in Europe for the second year running.
And the vast three-mile expanse of white sand managed to improve its position on the top 10 beaches in the world – which features Australia, Seychelles and Turks & Caicos – climbing from tenth place to ninth.
Rhossili Bay’s triumph against beaches in such glamorous destinations as Mexico, Brazil and Australia goes to prove that travellers don’t need to travel half way around the world to find a great beach.
The largest expanse of white sand on the Gower Peninsula, Rhossili Bay, which stretches below towering cliffs, is popular with surfers, paragliders and ramblers alike.
The village of Rhossili itself is steeped in history and the wreck of the Helvetia, which ran aground on Rhossili Bay in November 1887, can still be seen on the beach to0.
Cllr Nick Bradley, the council’s Cabinet member for Regeneration said: ‘This is fantastic news! The national and international exposure that this award brought Rhossili Bay in 2013 was both appropriate for all those involved in its upkeep and significant in terms of the impact it has had on the tourism industry locally and nationally.
‘Our natural resources and in particular our coastline are what make Swansea Bay one of the most attractive destinations in the UK for holidays and short-breaks.’